Prospects To Clients: The Relationship Changes

Build Trust and Respect

Building relationships take time and effort. So many businesses are too aggressive or disrespectful, which drives prospects away. When it comes to building a long-lasting, repeat business client base, slow and steady will always win out. Businesses tend to forget that they are neither in the B2B or B2C market. All business is H2H or human-to-human. Taking into account the human-element of lead conversions will have a dramatic impact on YTD profitability.