Introduction to a Profitable Sales Funnel

emarcom-home-page-sales-journey-engineeringIf you’re looking to generate more leads and improve your sales conversion rate, then creating a lead generation funnel is a great place to start. In this article, we’ll give you an overview of lead generation funnels and how you can create one that is profitable for your business.

Leads are the lifeblood of any business. Having an effective lead generation strategy is an essential part of business growth and can pay dividends in the long term. By creating a systematic approach to lead generation, you can partially automate a process that will attract more prospects, build trust, and generate more revenue.

There are many different ways to create a sales pipeline. However, the ultimate objective is to create a marketing-qualified lead the sales team can use to follow up with.

An effective strategy to uncover more qualified leads has three key components:

Attracting prospects:

You need to generate interest and awareness among your target audience. To do this, you can use various marketing strategies such as content marketing, paid advertising, search engine optimization, and use lead magnets to attract the ideal customer.

Developing trust:

Once you have attracted prospects, you need to develop trust and rapport. You can do this by providing valuable content, being responsive to their needs, and establishing yourself as an expert in your field.

By addressing questions qualified leads may have about your product early on, you can minimize the need your target audience has to continue searching for the answers they are looking for.

Social media pages can also nurture customer interest with relevant content that answers commonly asked questions, addresses typical concerns, or otherwise helps website visitors get to the next stage of the sales funnel process.

Converting leads into sales:

The final step is to convert your leads into sales. To do this, you need to have a strong sales process in place. This includes having a lead capture form on landing pages, sending follow-up emails, and making personal connections with your leads.

By following these steps, you can create your own lead generation funnel that will help attract highly qualified leads, build trust with them, and better convert them into sales.

What are lead generation funnels?

Emarcom Sales Funnel JourneyLead generation funnels, also known as “sales funnels”, are an outbound lead generation process that businesses use to attract a defined target audience and convert them into customers or clients. The funnel begins with initial contact with a potential customer, which is then followed by further communication such as email, text messaging, or other content marketing and nurtured until the lead is finally converted into a paying customer.

However, not all leads are ideal for a sales team. It’s important the process qualify leads through the customer journey resulting in sales qualified leads that have a high potential of converting into sales.

4 Components of Effective Lead Generation Funnels

There are four key components to an effective lead generation funnel:

1. Initial contact with the target audience:

This is the first step in the lead generation process, and it involves making initial contact with potential customers. This can be done through a variety of channels, such as online ads (ie: PPC advertising), social media, or direct marketing. Other channels include local business listings such as Google My Business, Yelp, local chambers of commerce, or business networking groups.

Emarcom-Landing-Page2. Further communication and nurturing:

Once you’ve made initial contact with a potential customer, the next step is to further nurture the lead. This involves building trust and rapport with the lead through continued communication. It is important to note that the nurturing must align with the initial contact offer. “Bait and switch” tactics are not effective. For example, if a dentist advertises teeth whitening services but follows up with denture campaigns, the prospect will lose interest and not continue down the sales funnel.


It’s important to note that a conversion doesn’t always mean a paying customer. Sometimes, the fact that prospects have spent time with your product or service is nearly as good (aside from the revenue). We all know that time is a valuable resource, so getting a prospect to spend time or money with you changes the nature of the relationship from “tire kicker” to customer. You now have a customer to whom you can upsell or make recurring offers.

4. Follow-up:

After you’ve converted a lead into a customer, it’s important to follow up with them to ensure they’re satisfied with your product or service. This helps to build long-term relationships and turn one-time buyers into repeat customers.

How to create a lead generation funnel

Creating a lead generation funnel is a great way to improve your lead conversion rate and generate more sales. To create a lead generation funnel, you’ll need to:

1. Identify your target market:

The first step is to identify your target market. This will help you determine who your potential customers are and where they can be found.

2. Create a compelling offer:

A compelling offer (aka: “lead magnet”) is an irresistible offer that entices your target audience to give you their contact information. This could be a landing page that offers a free report, an e-book, or a discount on your product or service via opt-in forms that collect contact details. One great idea for a lead magnet is to use a component of the sales process that has tremendous perceived value. Ideally, this offer is a “no brainer” for the prospect to take advantage of. For example, a mortgage broker can offer appraisals (at lower than market prices) since getting an appraisal is necessary for any mortgage refinance sale. Catching the potential interest of a prospective customer is the main objective.

3. Drive traffic to your lead magnet:

Once you’ve created your lead magnet, you need to drive traffic to it. This can be done a variety of lead generation tools such as paid advertising, social media platforms, a blog post, email, or direct marketing. You can also promote the lead magnet as part of your “elevator” pitch when meeting others at networking events. It’s important to make sure your landing pages that are collecting leads be mobile-friendly since more and more website traffic is mobile.

4. Convert leads into customers:

The final step is to convert your new leads into paying customers. This usually happens through a sales call or meeting. It’s important that the marketing team create an offer that has tremendously high perceived value.

5. Follow up with customers:

After you’ve converted a lead into a paying customer, make sure to follow up with them. This helps to build long-term relationships and turn one-time buyers into repeat customers.

By following these steps, you can create a lead generation funnel that is profitable for your business.

The benefits of having an online lead generation system

There are many benefits to having an effective inbound lead generation process that will help you:

Emarcom List Segmentation1. Systematically attract high-quality leads:

A lead generation funnel helps you to systematically approach lead generation and convert more leads into paying customers. Using a social media post, email marketing strategies, search engines, or other inbound marketing efforts are some of the best lead generation tools to use.

2. Build trust with the target audience:

By nurturing your leads and building rapport with them, you can develop trust and credibility. Only a small percentage of traffic will engage with the landing page, so it’s important that the potential lead feels comfortable. This makes it more likely that they’ll do business with you.

3. Measure your results:

A lead generation funnel allows you to track your results so that you can see what’s working and what’s not. This helps you to continuously improve your lead conversion rate, and determine which search engines are contributing the most to your sales funnel, generating the most amount of incoming leads, and which landing page has the most amount of conversions. Inbound lead generation must be measured to know what is or isn’t working and how to best qualify leads based on data.

4. Save time and money:

A lead generation funnel is a cost-effective way to generate leads and convert them into paying customers. Creating a lead generation funnel works to drive traffic and website visitors easily and automatically. Once optimized, creating a sales-qualified lead becomes less expensive and improves the overall business profitability.

5. Scale your business:

Once you’ve perfected your lead generation funnel, you can easily scale it to generate more marketing leads and expand the customer journey map to include social media posts, use all the necessary keywords to reach more search engine results pages, and use other marketing platforms including cold calling to reach more potential customers and grow your business.

Tips for making your lead funnel more effective

There are a few things you can do to make your lead generation more effective, such as:

1. Continuous optimization:

Make sure to continuously optimize your lead generation funnel so that it’s converting as many leads as possible into paying customers. The customer journey can be complicated so it’s important to constantly review sales funnel performance. This could involve split-testing different lead magnets or changing your traffic sources.

2. Personalization:

Add a personal touch to your lead generation strategy so that the target audience feels like you’re speaking directly to them. This could involve using their name in the lead magnet or sending them a personalized message after they opt-in.

3. Connect with your leads:

Once you’ve captured a lead’s information, make sure to connect with them right away. You can use email marketing that sends the prospect to a landing page as part of an outbound strategy. This helps to build rapport and keep them engaged with your brand.

4. Offer value:

Throughout the lead generation process, make sure that you’re offering potential customers real value. This could be in the form of helpful information, discounts, or free resources. Make sure the landing page you’re using is mobile-optimized and speaks to your target audience.

5. Simplicity:

Keep your sales pipeline as simple as possible so that your target audience can easily understand it and take action.

By following these tips, you can make your lead generation funnel more effective and generate more sales for your business.


Emarcom Monetize LeadsLead generation is the lifeblood of any business. It is important to have a well-designed lead generation funnel that has a clearly defined target market and uses a systematic approach to generate leads, develop trust, and convert leads into sales. This effective lead generation funnel should include a highly valued lead magnet, an opt-in form, and a thank-you page. You can create a lead generation funnel by following these steps:

1. Create a lead magnet:

This is an incentive that you offer your target audience in exchange for their contact information. It could be a free e-book, report, or video.

2. Use an opt-in form on a landing page:

This is where potential customers input their contact information to receive your lead magnet. Make sure to keep the form short and sweet so that people are more likely to fill it out.

3. Create a thank-you landing page:

This is the page that potential customers are redirected to after they submit their information on the opt-in form. On this page, you can include a link to download the lead magnet or provide further instructions.

The benefits of having a lead generation funnel include:

1. It helps you generate leads:

A lead generation funnel uses a landing page to capture the contact information of potential customers who are interested in your products or services.

2. It helps you develop trust and credibility:

A lead generation funnel allows you to build trust with potential customers by providing valuable content. This makes it more likely that they’ll do business with you in the future.

3. It helps you convert leads into paying customers:

A lead generation funnel allows you to nurture your target audience and sell them your products or services.

4. It’s cost-effective:

A lead generation funnel is a cost-effective way to generate leads and convert them into paying customers.

By following these tips, you can create an effective lead generation funnel that will help you generate more leads and sales for your business.