What is GeoPulse™?

GeoPulse™ is a fast, focused way to reconnect with people after they’ve visited a key physical location—whether it’s your store, a competitor’s, a tradeshow, or a local event.

Using mobile technology, GeoPulse™ anonymously tags devices that enter a custom-defined virtual boundary (called a geofence). After they leave the area, those individuals begin seeing your ads across popular mobile apps and websites—keeping your brand top-of-mind during the critical window when they’re most likely to take action.

It’s smart, seamless, and designed to help you turn real-world visits into digital conversions.

What is GeoPulse™?

GeoPulse™ is a fast, focused way to reconnect with people after they’ve visited a key physical location—whether it’s your store, a competitor’s, a tradeshow, or a local event.

Using mobile technology, GeoPulse™ anonymously tags devices that enter a custom-defined virtual boundary (called a geofence). After they leave the area, those individuals begin seeing your ads across popular mobile apps and websites—keeping your brand top-of-mind during the critical window when they’re most likely to take action.

It’s smart, seamless, and designed to help you turn real-world visits into digital conversions.

Maximize Your Marketing Efforts Using GeoPulse™!

Why GeoPulse™ Works:

✅ Behavior-Based Targeting
GeoPulse™ doesn’t guess who your customers are—we use real-world presence to create highly-targeted GeoPinned™ Audiences. This is cohort marketing in action: short-term, behavior-triggered, and conversion-focused.

✅ Perfect for Short-Term Campaigns
Most geofencing tools require 3-month minimums and $5K+ spends. GeoPulse™ campaigns can run for just a day or a weekend—perfect for grand openings, events, or tests.

✅ No Apps, No Opt-Ins, 100% Anonymous
Your customers don’t need to download anything. If they have location services on (and most do), they’re eligible for follow-up.

✅ Your Brand Follows Them for 30 Days
From the moment they walk in, your message stays with them—across apps, games, mobile news, and more.

How GeoPulse™ Works:

1. Create A Geofence

Pick your location and timeframe
(as short as one day).

2. Tag Phones Within The Fence

Phones entering your GeoPulse™ zone are anonymously tagged.

3. Show Ads Across Mobile Apps

Your ad shows up on tagged phones via apps and websites.

4. Drive Clicks, Leads, and Sales

See more website traffic, leads, and sales from your GeoPulse™.

Display Ads On Over 600,000 Popular Apps And Sites:

Travel

Real Estate

News

Sports

Shopping

Health

And More

Ad Displayed On Network Of Over 600,000 Popular Apps And Sites:

Travel

Real Estate

News

Sports

Shopping

Health

Cooking

Parenting

Music

Automotive

Fashion

Business

Is GeoPulse™ Right For You?

Use GeoPulse™ In Different Ways

Events

  • Flash sales and weekend promos
  • Grand openings and local events
  • In-store product launches
  • Trade show or booth follow-up
  • Pop-up shops and temporary retail
  • In-person workshops or classes
  • Holiday or seasonal campaigns
  • Competitor site targeting

Locations

  • Large shopping malls
  • Retail (boutiques, furniture, electronics)
  • Auto dealerships and service centers
  • Restaurants and cafes
  • Fitness studios and gyms
  • Healthcare clinics and med spas
  • Event marketing (festivals, competitions)
  • Home improvement and furniture stores

Job Roles

  • Retail Stores
  • Local business owners
  • Franchise marketing teams
  • Field marketers
  • Event planners
  • Outside sales reps
  • Retail marketing managers
  • Real estate agents

What You Get With GeoPulse™

1 GeoPulse™ Moment

We’ll build your GeoPulse™ Moment (location/timing)

30 Day Ad Retargeting

We will deliver ads to your audience for 30 days

GeoPulse™ Audience creation

We will tag the audience within your GeoPulse™

Reporting

We provide reporting of results and future optimization

Optional services include ad creation, lead capture form, landing pages, and email followup automation.

Get Started With GeoPulse™ Today!

Do you have any questions or are ready to get started? Fill out the form below so we can chat about your project.

Frequently Asked Questions

Absolutely! Geofencing can benefit a wide range of businesses, from retail stores and restaurants to service-based industries like real estate and healthcare.There are several geofencing tactics for B2B, B2C, and DTC businesses who sell a product or a service.

Once we have the creative ads, campaigns can be set up in as little as 3 days.

We can use images or animations. The typical sizes for the ads are 160 x 1600, 300 x 50, 320 x 50, 300 x 250, and 300 x 600. If you need us to create your ads, we can for an additional cost.

Geofence marketing targets users within a defined geographic area, within 10 feet. Location-based marketing typically involves larger, less defined areas like zip codes, cities, or counties.

Geofencing technology is highly accurate, often pinpointing a user’s location within a 10 foot area. Geofencing uses GPS, RFID, WIFI, and cell phone data to determine the audience’s location. However, GPS signal strength and smartphone settings can affect accuracy.

Yes, geofence marketing can benefit online businesses by targeting potential buyers attending an event with an online offer or by offline businesses making an offer to nearby foot traffic.

Costs vary depending on factors like the size of the geofence, the duration of the campaign, and the chosen advertising platform. The smallest campaigns we offer start at $1,500/month and include our strategy consulting and tracking code. It can take repeated exposure to an audience before they take action. For best results, we suggest running campaigns for at least 2-3 months. Additional costs may include graphic design (creating animated ads), building landing pages, setting up email automation, and more.

Not at all. Geofencing allows businesses to deliver relevant messages to customers who have opted in to receive notifications, ensuring a non-intrusive experience. Ads appear within the context of a mobile app or website, similar to how traditional display ads work.

Success can be measured through metrics such as foot traffic, conversion rates, click-through rates, and return on ad spend (ROAS).

Legal considerations include complying with regulations related to data privacy, obtaining consent from users, and respecting location-based advertising guidelines.

Geofences can be customized in size and shape to suit specific marketing objectives, ranging from a few feet to several miles. It’s important to draw the virtual area accurately to avoid wasting the budget on an unintended audience (like including a freeway where drivers can’t get to your location easily).

I didn’t know I could target specific streets rather than an entire zip codes! Game changer for sure!

Jennifer G

My paid ads costs were out of control. With geofencing I get better traffic for less money.

James L

Instead of exhibiting at the tradeshow, I used geofencing. Worked great!

James B.

I found out my competitor down the street was geotargeting me! Let’s just say I’ve evened out the playing field.

Patty P.

Emarcom’s service is amazing. They handled everything. So happy to be working with JM and his team. 

Fred W