The objective of marketing is converting a prospect into a customer. The process of earning someone’s trust so they are willing to invest time learning about your product or money making a purchase is pivotal.
However, we’ve seen all too often that businesses rush through this process and end up scaring otherwise viable prospects away because they simply went “too fast.” Everyone has their own purchasing process that’s riddled with apprehension. As a marketer, the objective is to uncover the prospect’s methodology and overcome their fears. Proper use of email marketing, landing pages, sales offer adjustments, and ecommerce optimization combine to help in the process of monetizing leads into sales.