Trade shows are bustling events full of networking, innovation, and opportunity, where businesses showcase their latest products and services to captivated audiences. However, in the competitive landscape of trade shows, standing out from the crowd and effectively connecting with attendees is crucial for success.
You’ve put considerable effort in organizing for the event. How do you make sure you get the most reward for your effort?
This is where geofence marketing emerges as a game-changer, offering unparalleled advantages for companies seeking to maximize their trade show presence.
What Is Geofencing?
Geofence marketing draws an invisible fence around the entire trade show area based on longitude and latitude coordinates. Using a phone’s GPS location, people who enter into the zone with their phones are “tagged” and can receive special offers, announcements, and more, even if they never visit your actual booth!
Ads are displayed on over 600,000 apps and websites, including very popular news, sports, weather, lifestyle, and more, for up to 30 days after the show. These ads are ideal to draw traffic to your booth or for post-show follow up including offers, setting up sales calls, requesting product demos, and more.
Effortless Engagement with Non-Booth Visitors
One of the biggest challenges of exhibiting at trade shows is making as many quality contacts as possible. However, depending on the size of the team and booth location, you are at the mercy of hoping prospects find and visit your booth. Geofence marketing removes all this worry by automatically “tagging” everyone who attends the show. You can rest assured that, so long as the prospect’s phone has their GPS on and is opted in to receiving ads on over 600,000 different apps and sites, they will get your messaging. Instead of handing out dozens of coffee mugs or t-shirts, let geofencing connect with a larger audience than you and your team could have otherwise.
Extended Reach Across Popular Apps and Websites
Repetition is very important in building brand awareness. Geofence marketing is a combination of tagging an audience’s phone within a certain geographic area and displaying ads on a large network of over 600,000 apps and websites. These apps and sites include very popular news, weather, sports, business, finance, entertainment, food, and travel sites. Make your presence known to your target audience for up to 30 days, long after the show ends. Whether they’re browsing travel destinations, catching up on news, or exploring their favorite hobbies, your brand remains prominently visible, reinforcing your message and imprinting your presence in their minds.
Automated Follow-Up for Lasting Impact
Post-show followup can make or break the overall success of any trade show or conference. Following up on leads and contacts is critical in the sales process of converting leads into prospects or strengthening other relationships. Geofence marketing streamlines this process by automatically following up with attendees who were tagged at the event. From post-event offers to email/SMS opt-ins for list growth, scheduling demos, distributing product samples, and beyond, your follow-up initiatives are seamlessly executed, ensuring your brand remains at the forefront of attendees’ minds long after the event concludes.
Unlock Your Trade Show Potential with Geofence Marketing
To make the most of attending a trade show, it’s important to ease the pressure of collecting leads and making contacts. Use geofence marketing, alongside your other trade show strategies, to get the most from your trade show. Leverage the use of GPS and automation to reach more people attending the show, helping your brand make a stronger impact and achieve better results.
Ready to boost your trade show success? Get started today! Request a free consultation.