OKR (Objective – Key Results)

(Objectives and Key Results) is a goal system used by Google, Adobe, Amazon, Intel, and others. It is a simple tool to create alignment and engagement around measurable goals.

OKRs are important because they:

  • Set goals – Objectives
  • Measure progress – Key Results
  • Are Shared with co-workers
  • Provide One Direction. Everyone works towards
  • Align hierarchy: Company, Department, Team, Personal
  • Create Transparency. Open, clearly communicated teamwork

OKR has two simple components:

Objectives are memorable qualitative descriptions of the goal. Objectives are short, inspirational and engaging. An Objective should motivate and challenge the team.

Importance of having Objectives include:

  • Vision of where you want to get
  • Prioritization of how to get there
  • Know what’s expected of you
  • Guide people towards the right path
  • Daily focus on the most important goals

Key Results are a set of metrics that measure your progress towards the Objective. For each Objective, there should be a set of 2 to 5 Key Results.

Key Results types include:

  • 0-100% progress
  • Any % value or x% to y% change
  • Euros, dollars
  • Items, units, articles, people
  • 1-5 or 1-10 grade rating
  • Milestones, stages, project phases
  • Deliverables, tasks, outcomes