Project Management

We have proven project management approaches including, PMP, 6-Sigma, and OKR. These approaches are designed to complete the toughest assignments and can be applied to all sizes and scope of projects.  We are disciplined in our approach to ensure the highest-quality output.

We often handle the following types of projects:

Emarcom - SEO-Word-MapGood Search Engine Optimization and SEO foundations take place both on and off a webpage. Pages need to contain certain elements to even be searchable. Without these key elements, a website will simply not rank. However, off-page optimization is also important. Off-page optimization includes having a solid social media, blogging and backlinking program.

Emarcom’s SEO Foundations solutions include:

  • Keyword Research
  • On-page Optimization
    • Proper word count
    • Use of META and ALT tags
    • Image optimization
    • Proper use of H1, H2, etc tags
    • Page speed
    • Internal/External links
    • And more…
  • Off-page Optimization
    • Social Media Plan
    • Blogging Strategy
    • Link Building Program

A Website Performance Review can help uncover any SEO issues a website may have.

Emarcom-40-30-30-1Website redesigns can make a huge difference for stale websites. For most companies, a website is the first contact with prospects. Usually, prospects will find the website on search engines, via social media or on a local map, etc. The experience a consumer has with the website is critical and can determine whether or not they decide to do business.

Emarcom has crafted a unique approach to website redesigns, known as 30-30-40. We take a holistic approach that breaks down websites into three buckets: Design, Content, and Technology. As such, we are able to scientifically analyze what is or isn’t working, what the impact is on other buckets and how to fix it.

The buckets are:

  • 30% Design
  • 30% Content
  • 40% Technology

Our approach is designed to make the user’s experience with the website as ideal as possible, increase the chances they will continue to engage with the website, and start developing a relationship with the company.

User Experience

The user experience of a website boils down to a few steps. When done properly, the results can take companies to new levels. Here is our proven approach to what matters, what works, and what produces RESULTS:

Design is more than just looks. There’s a structure to it as well.

  • Branding
  • Customer Avatar
  • Site Map
  • Wireframe
  • Navigation
  • Page Layout
  • Colors/Fonts/Images
  • Mobile Formatting
Content tells your story to the right audience in the most effective manner.

  • Message/Tone
  • Company Messaging
  • Calls to Action
  • Awareness/Engagement/Conversion
  • Search Engine Optimization
  • Content Formats (ie: video, blog, papers)
  • Follow Up Campaigns
  • Blogging
Technology is the “behind the scenes” of telling your story to your audience.

  • Servers/Hosting
  • Framework/CMS
  • Theme
  • Settings/Plugins
  • Scripting
  • Speed Optimization
  • Security
  • Analytics

Mobile phone usage has become fully integrated into our daily lives. As such, mobile app usage is increasing daily with more people utilizing a mobile app than a web search. Mobile apps have many advantages over a mobile website including:

  • Mobile Apps Offer Better Personalization
  • Ease of Sending Notifications
  • Making Use of Mobile Device Features
  • Ability to Work Offline
  • Freedom in Designing
  • New Branding Experience
  • Users Spend More Time on Apps
  • New Stream of Conversions
  • Brand Presence
  • Apps Can Work Faster Than Websites

Social media marketing has quickly become the go-to source for relationship marketing. Meeting prospects/clients on their terms and where they spend their time is an effective way to connect with them. The secret to social media marketing is consistency.

The major social media platforms are:

Emarcom - Actively Managed WebsiteSomethings are better left to professionals. A website, in many cases, is exactly one of those items. There is simply too much at stake.

For most businesses, a website is the most important marketing tool. Yet, many businesses build a site and almost forget they have one.

In today’s cyber-hacking world, a website can quickly go from being an asset to a liability if not properly monitored. If a website gets hacked, but it can cost you clients, money, credibility, and, most important, damage your brand. A secure, well designed, organized and properly built site can become a strong sales and customer support tool. Most businesses specialize in their area of business. Having an expert manage your site will free up time, lessen stress and help take your business to new levels.

Active Website Management Services include:

  • Website Hosting Available – shared or dedicated server
  • Website updates/edits
  • Website Action Item Report Fixes
  • Speed Testing/monitoring
  • Overall Site Health Report – 404s, sitemap, broken links, etc
  • Keyword Position Reporting – keyword ranking
  • Backlink Tracking – inbound links report
  • Security Review – IP blocking, comment review, bandwidth usage, etc
  • Backup Status Review
  • Social Media Activity Reports – # followers, last activity, change last month, etc
  • Mobile First Page Subscription
  • Manage/Setup Google Search Console

Email marketing is one of the most basic forms of customer and prospect communication. Well-designed email campaigns can help build a brand, establish credibility and develop relationships. It takes more than 6 communications over a specified amount of time to convert prospects to clients. Having the right email plan can be simple and effective if designed properly.

Why Use Email?

  • Inexpensive
  • Measurable
  • Effective

Most common uses of email include:

  • Newsletter Optin Autoresponder
  • Newsletters
  • Monthly Offers
  • Blog Support
  • Training
  • News/Updates
  • Investor Relations
  • Instructions
  • Appointment Setting
  • More…