1. We have a clear profile of our ideal customer.
2. Our marketing speaks directly to our customers’ real problems and priorities.
3. We use data (not guesswork) to understand what our customers want.
4. Our marketing clearly explains what makes us different or better.
5. Our messaging resonates with the audience we want to reach.
6. We follow a clear content and communication strategy.
7. Our website helps turn visitors into customers.
8. We follow up consistently with leads and interested prospects.
9. It’s easy for someone to become a customer or take action on our site.
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