Account Based Marketing: Laser Targeted Prospecting
Pursue “Look Alike” Audiences With Passion
Account Based Marketing is all about concentrated efforts to gain customers like those who’ve purchased your product or service before. The pursuit includes knowing the target audience on a deep level, including what systems they use, what issues are they facing, and what keeps them from attaining their goals.
Also referred to as “fishing with spears” instead of using nets, account based marketing is all about precisely seeking out a known prospect using all the channels necessary.