Email Automation: Get the most from your efforts

Email Automation.

Email automation is one of the most cost-effective and profitable marketing exercises a company can create.

Setting up “flows” that send an email based on a “triggering” event saves a tremendous amount of time and effort a marketing person would normally have to do, improves consistency, and helps build trust with prospects and customers.

Some email automation flows include:

• Welcome
• Post Purchase
• Browse Abandonment
• Abandoned Cart
• Winback
• Sunset
• Birthday
• And more…

Typically companies will use systems like HubSpot, Klaviyo, iContact, Salesforce, and others to manage their email automation efforts