Email automation is one of the most cost-effective and profitable marketing exercises a company can create.
Setting up “flows” that send an email based on a “triggering” event saves a tremendous amount of time and effort a marketing person would normally have to do, improves consistency, and helps build trust with prospects and customers.
Some email automation flows include:
- Post Purchase
- Browse Abandonment
- Abandoned Cart
- And more…
Typically companies will use systems like HubSpot, Klaviyo, iContact, Salesforce, and others to manage their email automation efforts