Project Description

Email Marketing Is Still The Best Bang For Your Buck!

Email Marketing continues to be the best proactive marketing exercise companies can do to reach out to their client base. Obviously, more and more people use the internet for everything. Developing a client email list is one to the most important marketing exercises companies to do to ensure effective communication with their clients, help bolster sales, make announcements, and create a valuable asset when it comes time to sell the business.

Some important highlights and suggestions we have include:

  • Don’t buy email lists. The addresses are resold over and over causing high levels of message fatigue
  • Make sure to follow CAN-SPAM Act (US), Canadian Anti-Spam Law (CASL), or the General Data Protection Regulation (GDPR) rules and regulations.
  • Use a reputable email marketing system such as MailChimp, Constant Contact, HubSpot, and others.

It’s important to get emails right each time. There are six qualities of an effective email:

  1. Have great subject lines
  2. Are compelling and easy to read
  3. Are relevant
  4. Have clear a single “Call-To-Action”
  5. Are sent at the right times
  6. Are compatible with mobile devices

Email Marketing continues to be the best proactive marketing exercise companies can do to reach out to their client base. Obviously, more and more people use the internet for everything. Developing a client email list is one to the most important marketing exercises companies to do to ensure effective communication with their clients, help bolster sales, make announcements, and create a valuable asset when it comes time to sell the business.

Some important highlights and suggestions we have include:

  • Don’t buy email lists. The addresses are resold over and over causing high levels of message fatigue
  • Make sure to follow CAN-SPAM Act (US), Canadian Anti-Spam Law (CASL), or the General Data Protection Regulation (GDPR) rules and regulations.
  • Use a reputable email marketing system such as MailChimp, Constant Contact, HubSpot, and others.

It’s important to get emails right each time. There are six qualities of an effective email:

  1. Have great subject lines
  2. Are compelling and easy to read
  3. Are relevant
  4. Have clear a single “Call-To-Action”
  5. Are sent at the right times
  6. Are compatible with mobile devices

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