What is fractional marketing?
We offer fractional marketing services whereby companies hire us to be their marketing department. Typically, the cost to hire an inhouse marketing department is significantly higher than hiring us. Although marketing automation can do most of the work, companies still need at least a few people to do the basics. Companies that are online retailers or rely heavily on the internet to generate business need larger marketing departments.
Fractional Marketing Services: Strategy
One approach companies will implement is to hire us to create the strategy, build the automation, and teach their employees how to maintain the systems. This way they can hire a marketing coordinator or specialist instead of a more expensive marketing director to create and implement a plan.