Keyword Research

Keyword Research influences several marketing disciplines including SEO and PPC. Choosing the best keywords to rank for requires creativity and research because ranking well for a word no one searches for is pointless.

Done correctly, keyword research results will determine what content is needed on the website and help with future content planning tasks.

A popular tools used for keyword planning is Google’s Keyword Planner, which will help identify how popular the word or phrase is, how competitive it is to rank for that term, and more.

Emarcom Keyword Research

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