Project Description

You Can’t Fix What Isn’t Measured

Key Performance Indicators, or KPIs, are essential for marketing success. Measuring the results of each stage of a sale journey or sales funnel provides insight into what is or isn’t working. Without having a goal, or KPI, it is impossible to know if the results are good or bad.

The top marketing KPIs include:

  1. Sales Growth
  2. Leads [Marketing/Sales Qualified Leads]
  3. Lifetime Value of a Customer (LTV) – [Revenue x Gross Margin x Ave # Repeat Purchases]
  4. Cost of Customer Acquisition (COCA) – [Marketing Costs / # Customers Acquired]
  5. Sales Team Response Time
  6. Website Traffic to Website Lead Ratio
  7. Website Lead to Marketing Qualified Lead (MQL) Ratio
  8. Marketing Qualified Leads to Sales Qualified Leads Ratio
  1. SQL to Quote Ratio
  2. Quoted to Closed Customer Ratio
  3. Website Traffic (Sessions, Users, Page Views, Page per Session, Average Session Duration, Bounce Rate)
  4. Social Media Reach and Engagement (Likes, Retweets, Shares)
  5. Email Marketing Performance (Delivery Rate, Unsubscribe Rate, Open Rate, Click Through Rate, Conversion Rate, Forward/Shares)
  6. Inbound Link Building
  7. Landing Page Conversions
  8. Blog Post Visits

Key Performance Indicators, or KPIs, are essential for marketing success. Measuring the results of each stage of a sale journey or sales funnel provides insight into what is or isn’t working. Without having a goal, or KPI, it is impossible to know if the results are good or bad.

The top marketing KPIs include:

  1. Sales Growth
  2. Leads [Marketing/Sales Qualified Leads]
  3. Lifetime Value of a Customer (LTV) – [Revenue x Gross Margin x Ave # Repeat Purchases]
  4. Cost of Customer Acquisition (COCA) – [Marketing Costs / # Customers Acquired]
  5. Sales Team Response Time
  6. Website Traffic to Website Lead Ratio
  7. Website Lead to Marketing Qualified Lead (MQL) Ratio
  8. Marketing Qualified Leads to Sales Qualified Leads Ratio
  9. SQL to Quote Ratio
  10. Quoted to Closed Customer Ratio
  11. Website Traffic (Sessions, Users, Page Views, Page per Session, Average Session Duration, Bounce Rate)
  12. Social Media Reach and Engagement (Likes, Retweets, Shares)
  13. Email Marketing Performance (Delivery Rate, Unsubscribe Rate, Open Rate, Click Through Rate, Conversion Rate, Forward/Shares)
  14. Inbound Link Building
  15. Landing Page Conversions
  16. Blog Post Visits

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