You Can’t Fix What Isn’t Measured
Key Performance Indicators, or KPIs, are essential for marketing success. Measuring the results of each stage of a sale journey or sales funnel provides insight into what is or isn’t working. Without having a goal, or KPI, it is impossible to know if the results are good or bad.
The top marketing KPIs include:
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Key Performance Indicators, or KPIs, are essential for marketing success. Measuring the results of each stage of a sale journey or sales funnel provides insight into what is or isn’t working. Without having a goal, or KPI, it is impossible to know if the results are good or bad.
The top marketing KPIs include:
- Sales Growth
- Leads [Marketing/Sales Qualified Leads]
- Lifetime Value of a Customer (LTV) – [Revenue x Gross Margin x Ave # Repeat Purchases]
- Cost of Customer Acquisition (COCA) – [Marketing Costs / # Customers Acquired]
- Sales Team Response Time
- Website Traffic to Website Lead Ratio
- Website Lead to Marketing Qualified Lead (MQL) Ratio
- Marketing Qualified Leads to Sales Qualified Leads Ratio
- SQL to Quote Ratio
- Quoted to Closed Customer Ratio
- Website Traffic (Sessions, Users, Page Views, Page per Session, Average Session Duration, Bounce Rate)
- Social Media Reach and Engagement (Likes, Retweets, Shares)
- Email Marketing Performance (Delivery Rate, Unsubscribe Rate, Open Rate, Click Through Rate, Conversion Rate, Forward/Shares)
- Inbound Link Building
- Landing Page Conversions
- Blog Post Visits