What Is PPC In Marketing?
PPC, or Pay-Per-Click advertising, is simply paying an advertiser a fee each time an ad is clicked. The most popular PPC platforms are Google, Facebook, and Bing. Depending on who you’re targeting or what keywords you want to promote, different PPC advertising strategies apply, as well as a B2B or B2C target audience.
The world of PPC advertising includes many disciplines including:
- Creating a PPC account
- Keyword Research
- Campaign Setup/Management
- Ad Creation
- Keyword Targeting (Broad, Phrase, Exact, Negative KWs)
- Bidding Strategies
- And more…
Although PPC advertising can be intimidating at first, once you get the hang of it, driving website traffic and converting prospects to leads using PPC results in new levels of profitability.