Sales Offer Adjustments: Progressive Purchases

Sales Offer Adjustments are often the most productive strategic edit companies can make when attracting new customers. All too often, businesses make the wrong offer at the wrong time and scare off potential clients.

Similar to a nurturing campaign, offering incrementally larger items for sale tend to help establish trust. Often, the low-cost item is part of a larger “core” offer that is simply sold earlier in the sales process, thereby earning a prospective customer’s trust and business.