Many businesses have a love/hate relationship with social media marketing. However, connecting with potential customers on their terms is more critical than ever.
Social media marketing doesn’t have to be overwhelming. Done correctly, which involves planning, social media is a great way to inform customers about upcoming sales, collect product feedback, tout business wins, and better illustrate the company culture.
The most common social media platforms include Facebook, YouTube, Twitter, Tik Tok, LinkedIn, Instagram, and Pinterest. Each platform has its particular demographic, so choosing which social media platform is important.