The Customer ‘s Journey and Experience
Without customers, there is no business. As such, the lifeblood of any business is leads. At the root of all business are sales. That’s why we’ve developed a “sales-first” focus. This focus is synonmous with a Customer Journey or Customer Experience. Regardless of the industry, generating leads and making sales go through a systematic process:
- Create Awareness
- Gain Interest
- Make a Purchase
- Retain Clients
- Brand Loyalty
Different industries have shorter or longer sales cycles. That’s why creating an effective sales funnel is critical.