Web Consulting

With over 20 years of web-related experience, we have been an integral part of the evolution in technology advancement. Although technology changes rapidly, the approach stays the same. Developing trust and rapport with our clients is more important today than ever, due to the amount of inexperienced service providers in the marketplace. The processes we build for our clients are efficient, time-sensitive, lead to higher repeat sales, client retention, and overall profitability.

Our approach to the customer journey is:

Some of the marketing systems we consult clients include:

We use branding to take your name and logo to turn it into an identifiable image belonging to your company. Branding is important because it helps you differentiate yourself from your competitors. Also, it isn’t limited to a physical product; service, or the concept of a certain level of service, can also be branded.

Branding is important because it can:

  • Get Recognition
  • Increase a Business’ Value
  • Generate New Customers By Word Of Mouth
  • Improve Employee Pride And Satisfaction
  • Create Trust Within The Marketplace
  • Support Advertising

Marketing analysis creates a roadmap for introducing and delivering a product or service to the marketplace. Although it doesn’t need to be long, it should reflect planning efforts by senior management and business owners. An important component of a marketing plan includes an OTSWA analysis which looks at discovering external opportunities and threats, determining internal strengths and weakness, and making an action plan. A marketing plan also identifies the four P’s: product, price, promotion, and place.

A comprehensive marketing plan includes:

  • Opportunity/Threats/Strengths/Weaknesses/Action Analysis (OTSWA)
  • Business Objectives
  • Marketing Goals
  • Target Market
  • Strategies
  • Tactics
  • Messaging Guidelines
  • Budgets
  • Tracking and Evaluation

Website optimization, also known as “audit remediation,” is an important part of maintaining a healthy website. Website optimization should be a monthly or quarterly task that fixes issues that can arise because of the ever-changing nature of the internet.

Part of website optimization includes putting together a tactical plan that can be project managed.

Emarcom-Site-Health-ReportWebsite audits play a critical role in online marketing. Maintaining a healthy, well-performing website that helps support business operations and growth is the cornerstone of any business. There are a lot of moving parts to a website. More often than not, these parts break down.  Our proprietary diagnostics products are designed to make any website more effective and efficient. Even the slightest errors, such as broken links, missing ALT/Meta descriptions and bad coding may result in visitors leaving the site in an instant or losing favor with the search engines.

We offer three levels of site audits:

A sales funnel is a well-designed process that nurtures prospects through a series of trust-building steps resulting in a sale. The sales funnel is divided into three sections. Each section has a different objective and uses different content to pique interest and progress the prospect to the next level. There’s also a progression of offering “no-cost,” “low-cost,” and “core” products to build trust.

The Top of Funnel (ToFu) goal is to increase awareness and grow website traffic using blog posts, updates, infographics, newsletters and more.

The Middle of Funnel (MoFu) goal is to increase engagement, grow lists and acquire clients. This stage uses educational resources, discounts, quizzes and webinars as content.

The Bottom of Funnel (BoFu) goal is conversion or sales. This includes nurturing clients and upselling. Content in this phase includes demos, comparisons, spec sheets, webinars and more.

UX/UI, or user experience/ user interface, is critical to understand and implement well. The goal of UX design is to improve customer satisfaction and loyalty through the functionality, ease of use, and pleasure provided in the product interaction. Over the years, certain standards or expectations have developed. Customers expectations are high and, therefore, if a website isn’t designed well, they get frustrated and leave.

The different phases of UX/UI include:

  • Interaction design
  • Visual design
  • Information architecture
  • User research
  • Usability analysis
  • UX design