Website Redesign: A 30-30-40 Approach

Emarcom-40-30-30-1Website redesigns can make a huge difference for stale websites. For most companies, a website is the first contact with prospects. Usually, prospects will find the website on search engines, via social media or on a local map, etc. The experience they have with the website is critical and can determine whether or not they decide to do business.

Emarcom has crafted a unique approach to website redesigns, known as 30-30-40. We take a holistic approach that breaks down websites into three buckets: Design, Content and Technology. As such, we are able to scientifically analyze what is or isn’t working, what the impact is on other buckets and how to fix it.

The buckets are:

  • 30% Design
  • 30% Content
  • 40% Technology

Our approach is designed to make the user’s experience with the website as ideal as possible and increase the chances they will continue to engage with the website and start developing a relationship with the company.

User Experience

The user experience of a website boils down to a few steps. When done properly, the results can take companies to new levels. Here is our proven approach to what matters, what works, and what produces RESULTS:

There’s more to design than just a pretty site. Design requires planning and includes page layouts, navigation, content flow and “above the fold” considerations.

Design is more than just looks. There’s a structure to it as well.

  • Branding
  • Customer Avatar
  • Site Map
  • Wireframe
  • Navigation
  • Page Layout
  • Colors/Fonts/Images
  • Mobile Formatting

Without the proper messaging, content can quickly become confusing and lose prospective clients. Good content leads the reader to the next step in your sales process.

Content tells your story to the right audience in the most effective manner.

  • Message/Tone
  • Company Messaging
  • Calls to Action
  • Awareness/Engagement/Conversion
  • Search Engine Optimization
  • Content Formats (ie: video, blog, papers)
  • Follow Up Campaigns
  • Blogging

Technology makes our lives easier, safer and more efficient. Proper use of technology is a requirement in today’s highly competitive marketplace to not only keep up but also stand out.

Technology is the “behind the scenes” of telling your story to your audience.

  • Servers/Hosting
  • Framework/CMS
  • Theme
  • Settings/Plugins
  • Scripting
  • Speed Optimization
  • Security
  • Analytics