Website Performance Assessment – Inspection Items List

The Website Performance Assessment is an 81-point inspection of your website that checks for a variety of items.

Knowing the issues your site has is critical. Sometimes the smallest issues can have a massive impact on a website’s search engine visibility. Typically, once this report is generated, our clients take the next level and dive deeper into other possible issues. Once all the issues are known, an action plan is made to fix the problems.

The Website Performance Assessment checks for the following:

  • AMP pages have no canonical tag
  • blocked external resources in robots.txt
  • blocked internal resources in robots.txt
  • broken external JavaScript and CSS files
  • broken internal JavaScript and CSS files
  • crawl-able pages
  • duplicate content issues
  • duplicate H1 and title tags
  • duplicate meta descriptions
  • duplicate title tags
  • expiring or expired certificate
  • broken external images
  • broken external links
  • external links contain nofollow attributes
  • Homepage does not use HTTPS encryption
  • hreflang conflicts within page source code
  • hreflang language mismatch issues
  • hreflang values
  • HTTP URLs in sitemap.xml for HTTPS site
  • images don’t have alt attributes
  • incorrect certificate name
  • incorrect hreflang links
  • incorrect pages found in sitemap.xml
  • broken internal images
  • broken internal links
  • internal links contain nofollow attribute
  • JavaScript and CSS total size that is too large
  • links on HTTPS pages leads to HTTP page
  • meta refresh tag
  • mixed content
  • multiple canonical URLs
  • no hreflang and lang attributes
  • no redirect or canonical to HTTPS homepage from HTTP version
  • no viewport tag
  • non-secure pages
  • old security protocol
  • orphaned pages in sitemaps
  • pages are blocked from crawling
  • pages blocked by X-Robots-Tag: noindex HTTP header
  • pages contain frames
  • pages couldn’t be crawled (DNS resolution issues)
  • pages couldn’t be crawled (incorrect URL formats)
  • pages don’t have an h1 heading
  • pages don’t have character encoding declared
  • pages don’t have doctype declared
  • pages don’t have enough text within the title tags
  • pages don’t have meta descriptions
  • pages don’t have title tags
  • pages have a low word count
  • pages have low text-HTML ratio
  • pages have more than one H1 tag
  • pages have only one incoming internal link
  • pages need more than 3 clicks to be reached
  • pages returned 4XX status code
  • pages returned 5XX status code
  • pages use Flash
  • pages use too many JavaScript and CSS files
  • pages with a broken canonical link
  • redirect chains and loops
  • robots.txt file has format errors
  • robots.txt not found
  • sitemap.xml files are too large
  • sitemap.xml files have format errors
  • sitemap.xml not found
  • sitemap.xml not indicated in robots.txt
  • slow load speed
  • subdomains don’t support HSTS
  • subdomains don’t support SNI
  • subdomains don’t support secure encryption algorithms
  • temporary redirects
  • too large HTML size
  • too many on-page links
  • too many parameters in their URLs
  • too much text within the title tag
  • uncached JavaScript and CSS files
  • uncompressed JavaScript and CSS files
  • uncompressed pages
  • underscores in the URL
  • unminified JavaScript and CSS files
  • URLs on pages are too long
  • WWW resolve issue