Sales Funnel Engineering

Probably the most important exercise any business should conduct is sales funnel engineering. Having a well thought out sales funnel is critical in defining the target market, knowing how to approach that market, developing relationships and earning trust, and, ultimately, creating sales. A sales funnel defines exactly what type of marketing to do and when. Sales funnels save companies money because they create laser-focused actions that are trackable and essential to key performance indicators (KPIs).

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